Anna Sui 2009 Spring Ad.

Anna Sui 2009 Spring
Advertising Campaign







In the past, the Japanese brand Anna Sui used Purple and Black to represent her brand image and usually with a butterfly or a fairy. However, in 2009, Anna Sui have a new attempt. Using the hue of warm colour - Red, Yellow,and Orange to promote their latest product.

Moreover, I think the most attracting point is the Chinese model. The black hair girl gives the advertisment more energetic.

The color scheme used on this ad. is analogic color scheme.

But when we focus on the dressing of the Chinese model, she carrys a blue handbag. It makes a large contrast between the dress and the whole advertisement.